Metal Matters campaign

Leicestershire County Council's waste team is partnering with Alupro (Aluminium Packaging Recycling Organisation) 2025 for a Metal Matters communication programme designed to change recycling behaviour and encourage more metal recycling.

The aim is to increase the recycling of materials such as foil, drinks cans and aerosols.

It is estimated that, in Leicestershire, around 3,000 tonnes of metal is sent for disposal per year, instead of being recycled, and, as metal is a valuable resource, it is expected that an increased capture rate of metal would generate additional income for the council and save money on disposal costs.

The Metal Matters campaign stared on 20th January and will run for 6 weeks.